Explanation
Permanent life insurance is designed to stay in force for life as long as policy requirements are met. It is often used when the client wants long-duration protection, support, or policy value that can build inside the contract over time.
Example
A parent planning long-term support may choose because the protection is intended to last beyond income- years.
Common mistakes
A common mistake is treating as automatically better than term without checking affordability or whether the client actually needs lifetime coverage.
Summary
is best understood as long-duration protection with added structural features, not just a more expensive version of term.